LODHA GROUP, INDIA

Web Application Development, Sales Force Integration, CMS, Social Media Marketing & Reputation Management

DGtal played a multi-faceted role for several of Lodha Group's premium luxury real estate projects in India.

For Codename Bluemoon, DGtal developed a robust web application featuring user and agent modules, online form generation with PDF output, automatic form series generation via admin, and Salesforce integration. The technology stack included PHP, MySQL, HTML, and Ajax.

For The Park, a luxurious property in the heart of Mumbai, DGtal managed social media and reputation management. The objective was to create buzz and hype through organic advertisements and diligent use of social channels. An effective social strategy was formulated to handle user sentiments, control, report, and act on them wisely.

Overall, DGtal was engaged with Lodha Group across multiple properties, either managing social media and reputation management campaigns or building essential technology components.

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