DGtal spearheaded a comprehensive social initiative, “SelfieToDieFor,” designed to raise awareness about the dangers of taking risky selfies. Their role encompassed the entire project lifecycle, from conceptualizing the idea to developing a strategic plan and executing it flawlessly. This included website design, social media campaign development, and leveraging multiple digital and offline channels to spread awareness and promote safe selfie practices.

DGtal’s expertise ensured the initiative's success. Our team managed all aspects, including content strategy, brand launch, website development and maintenance, and social media and content marketing. The impactful campaign garnered significant media attention, featuring in renowned news & media channels. Deepak Gandhi, a key figure at DGtal, was interviewed on several of these platforms.

Here’s the website concept.

Here's a look at some interviews and articles about this movement:
Times of India, India
Khaleej Times, UAE
Hong Kong Free Press, Hong Kong
The Star, Malaysia
Independent, UK
South China Morning Post