DGtal ran a successful 5-month lead generation campaign for an MBA program at KIIT, a renowned MBA Institute in India, exceeding its target of increasing seat enrollment by 20-40 students compared to the prior year. To achieve these results, we developed a strategic social media and content marketing plan that leveraged both organic and paid channels to attract qualified leads. We also designed targeted landing pages to capture leads and created a real-time data dashboard for the client to monitor campaign performance.