DGtal was entrusted with the project of redesigning the website for ITM, a prestigious Indian Group of Institution encompassing several Under Graduate, Post Graduate & Masters Programs.

Recognizing the burgeoning mobile browsing trend, and supported by website analytics revealing significant mobile traffic, we undertook a comprehensive user experience (UX) revamp. Prioritizing a mobile-first approach, then cutting-edge, we conducted a thorough discovery phase, analyzing top global B-schools and incorporating user insights. The result was a website boasting a visually modern and trendy layout, while delivering an optimized user experience.

Following the launch, DGtal continued its partnership with ITM Institute by crafting compelling newsletters and email campaigns. This strategic content marketing initiative, informed by the enhanced website visuals and content, yielded a significant increase in click-through rates.