Bennett Coleman Ltd., India's largest media conglomerate, sought to revamp their existing portal, Times Magazines (mags.timesgroup.com), which consolidates all Times Group Magazines under one online destination. The goal was to enrich user experience and boost magazine subscriptions.

At DGtal, we initiated the project with a comprehensive 'Discover' session, meticulously studying the entire website from a user experience and interface perspective. We delved into their analytics to understand user behavior and mapped it to their past campaigns. The insights gained from this session enabled us to create strategically robust wireframes and prototypes, which were then transformed into refined UI designs.

Ultimately, we delivered responsive files to the Times Group IT Team, who seamlessly integrated them into their system.